A Guide to Website Strategy

Welcome to our Guide to Website Strategy! Whether you have an existing website or are looking to get started with one, the tips in this bundle will help you to make your website an asset (and not just a brochure) for your business.

This guide is less about "creating a website" and more about strategizing how to use your website, organize the content within it, and keep it up to date with fresh content for your audience.

This Guide is brought to you by, Cardsetter Co-Founder and BSW Member, Jessica Baldwin

What You'll Learn

// 1 // How to Use Your Website to Build an Audience of Prospective Customers/Clients

// 2 // Why an Ongoing Content Strategy is Important for Your Website (and how to not get overwhelmed by it)

// 3 // How to Organize Content on Your Website for Your Audience

// 4 // How to Measure What's Working

Website Strategy Overview

Curious About Cardsetter? Here's a Demo of The Website Builder

Defining Your Audience Persona

It's important to start here! Your audience persona, and understanding who you're trying to appeal to, should guide your Website Strategy.

A Guide to Organizing Content On Your Website

This critical step is where we see many site owners get held up. It can be overwhelming to decide on how to organize everything, but it doesn't have to be. Think of this as an iterative process.

Content, A Key Piece of the Puzzle

Gone are the days of static, brochure-like websites. And, gone are the days of adding a "blog" to your website and calling it good.

Measure What's Working - A Basic Guide to Google Analytics

If you don't know what's working for your website and your business, then you may be putting your efforts in all the wrong places.

Create Content Collections For Your Website

Audience Persona Worksheet

Downloads

Legacy Ladies Podcast: Jessica Baldwin

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